Business Strategies & Systems
JM has over 25 years experience in business planning, strategy development and execution in a broad range of technologies and industries. This experience has resulted in a particular talent to either create from scratch or enhance a business's existing strategies and tactics in the following areas:
- Business concept and business model development
- Financial models - detailed and variable-driven
- Business processes - systems, automation, workflow processes
- Marketing, advertising and sales processes
- Design & architect process automation applications
- Business startup/expansion strategies & schedules
- Business entity structuring - corporate & operational
- Strategic partnerships - identify and negotiate
- Business plans, marketing plans & financial projections
- Social media strategies - public & internal enterprise
These talents are combined with the current perspectives of sustainability - economic, environmental and social - along with the latest in social media trends and technologies applied to marketing and management systems.
The primary focus is to fully leverage JM's experience and resources relating to developing technologies, products and projects with an emphasis on sustainability, as described below.
Sustainable is a simple word, but it's becoming an increasingly complex topic... The word simply means to keep going. The topic becomes complex when you incorporate today's important perspectives: Economic, Environmental and Social sustainability. These three perspectives, combined together into business initiatives, become Corporate Responsibility.
Traditional economic sustainability is familiar to business operators... keep your business profitable to stay in business and operate in the interest of shareholders. The "new" economic sustainability includes the economic interests of the communities in which the business operates, its markets and customers, among others. This has created a new set of variables and considerations that need to be balanced and leveraged for the maximum benefit to shareholders.
There is no debate that we are depleting our environment and natural resouces at an UNsustainable rate. Increasing public awareness within a business's markets and customers dictates that the business adopt sustainable practices in order to maintain existing customers, and attract new customers. Although there is an inherent "cost" to these practices, properly structured and implemented, they can actually be leveraged to have a net benefit to the business.
Here's the tough one, which can be rather far-reaching. Social sustainability - or responsibility, which is more appropriate - takes into consideration the business practices associated with employees, workplace, the communities where the business operates, AND even the practices of the vendors and strategic partners with whom the business operates.
Corporate Responsibility incorporates the three perspectives of sustainability and others, each having their own criteria and guidelines. Corporate Responsibility & Sustainability Programs (CSP’s) have been implemented by literally every Fortune 500 company; Fortune 5000's have been following suit, and even SMB's are feeling market pressure to do the same.